Super League side St Helens will play at Totally Wicked Stadium next season after the club signed a five-year sponsorship deal with the e-cigarette company.
Totally Wicked has been a sponsor of St Helens since 2013, including naming rights of the north stand at the previously named Langtree Park.
St Helens chairman Eamonn McManus said on the club's website: "Totally Wicked has been a loyal and valuable supporter and sponsor of Saints for the last four years.
"For the club, this new increased sponsorship deal was a natural development of an already established relationship that has been of tremendous benefit to the club, not just financially, but also in supporting our wider health objectives.
"The club plays an active role not only in sport, but also in health and education, and over the last four years of working with Totally Wicked, we have been able to create a supportive and vape friendly atmosphere at the club.
"We believe this new deal will further this pioneering work by not only helping to raise awareness yet further of the damage smoking tobacco can do [but] also in deterring people from taking on the habit in the first place."
Other quirky sporting stadiums around the world include KFC Yum! Center (home of the Louisville Cardinals), Tony Macaroni Arena (in Livingston, Scotland) and Middelfart Stadium (Denmark).