iPhone 'hero' the big seller, but Android is closing in

iPhone 4S was the big seller last year, but Google's Android won't be playing second fiddle for long. Photo / Supplied
iPhone 4S was the big seller last year, but Google's Android won't be playing second fiddle for long. Photo / Supplied

An outbreak of iPhone fever made Apple the hottest smartphone maker worldwide at the end of 2011 but handsets powered by Google's Android software were shaping up as true winners in the market.

Worldwide shipments of smartphones soared 54.7 per cent in the final three months of 2011 from the same period a year earlier, with California-based Apple making the most popular models, according to an IDC report released this week.

Smartphone makers shipped 157.8 million units in the fourth quarter of 2011, compared to 102 million in the same period the prior year, IDC reported.

A total of 491.4 million smartphones were shipped during the year, up a "strong 61.3 per cent" from the 304.7 million units in 2010, according to IDC.

Apple had a 23.5 per cent share of the global smartphone market, followed by Samsung and Nokia with 22.8 per cent and 12.4 per cent respectively.

"So-called 'hero' devices, such as Samsung's Galaxy Nexus and Apple's iPhone 4S, garner the bulk of the attention heaped on the device type," said Kevin Restivo, senior research analyst with IDC's Worldwide Mobile Phone Tracker.

"But a growing number of sub-$250 device offerings, based on the Android operating system, have allowed Google's hardware partners to grow smartphone volumes and expand the market concurrently."

While Apple tightly controls iPhone hardware and software, Google makes the Android mobile device operating system available free to smartphone manufacturers who have been building it into ranks of handsets.

Android and iPhone smartphones accounted for slightly more than 90 per cent of US smartphone sales in the fourth quarter of 2011, industry-tracker NPD Group reported.

Android commanded 48 per cent of the market compared to Apple's 43 per cent, according to NPD.

NPD figures indicated that Android handsets were more popular with first-time smartphone buyers in the United States, with its share of that market at 57 per cent compared to Apple's 34 per cent in the fourth quarter of last year.

"Android has been criticised for offering a more complex user experience than its competitors, but the company's wide carrier support and large app selection is appealing to new smartphone customers," said NPD analyst Ross Rubin.

Apple jumped into the third spot in the overall global mobile phone market from fifth place in the final quarter of the year due to a record-breaking quarter for iPhones, according to IDC.

Apple sold 37.04 million iPhones in the quarter which ended on December 31, giving it a market share of 8.7 per cent.

Nokia remained king, shipping 113.5 million mobile phones in the final quarter of the year to claim nearly 27 per cent of the market.

Samsung was second with 22.8 per cent of the market, or 97.6 million handsets shipped.

South Korea's Samsung, a star producer of Android smartphones, hit a new milestone in the final quarter of the year, more than tripling handset shipments to top the 35 million mark for the first time.

Nokia and Canadian BlackBerry maker Research In Motion saw shipments drop by 30.6 per cent and 11 per cent, respectively.

Nokia hopes to reverse the losing trend with a new line of smartphones based on mobile gadget software crafted by US technology colossus Microsoft.

A total of 427.4 million mobile phones were shipped in the final months of 2011 in a 6.1 per cent increase from the same quarter a year earlier, IDC said.

IDC warned that the growth rate in the fourth quarter of 2011 was weaker than the 9.3 per cent seen in the prior three-month period of the year.

"The introduction of high-growth products such as the iPhone 4S, which shipped in the fourth quarter, bolstered smartphone growth," Restivo said.

"Yet overall market growth fell to its lowest point since the third quarter of 2009 when the global economic recession was in full bloom."

- AFP

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