Nissan 'top riser' in global green brands report

Nissan Leaf.
Nissan Leaf.

Nissan has been named one of the world's greenest brands for 2013 in Interbrand's third annual Best Global Green Brands report.

Noted for its leadership in zero emissions mobility with its Leaf 100 per cent electric vehicle, Nissan is ranked fifth overall out of the 50 brands selected, moving up 16 positions from its showing last year.

The Interbrand report ranks brands based on a company's environmental practices and customers' perceptions.

Automotive brands took four of the top five positions.

Cited in this year's report was the Nissan Leaf 100 per cent electric vehicle's positive effect on perceptions of the brand, and an array of eco-friendly actions such as plans to cut vehicle weight by 15 per cent starting in 2017, and Nissan's collaboration with Daimler and Ford in the development of fuel-cell cars to be launched by 2017.

Nissan aims to contribute to the sustainable development of mobility and society while seeking profitable growth.

One of the key pillars of its corporate and environmental strategies is to maintain its leadership in electric vehicles.

With more than 65,000 100 per cent electric Leafs sold as of last month, it's the best-selling EV.

Nissan sees its recognition as a top global green brand as another step forward in its bid to reduce its environmental impact and promote its corporate activities and innovative products to consumers.

- NZ Herald

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