A signed 2010 Commonwealth Games Sevens jersey was the most sought-after item during the auction segment of Saturday night's Rob Guildford Memorial Trust launch function in Napier.
The jersey fetched $2300 and the function raised $15,000.
Organiser Daren Guildford was rapt with the Napier Cosmopolitan Club-hosted event which attracted 200 people.
The trust has been launched in memory of his brother who died of a heart attack shortly after watching his son, Commonwealth Games Sevens gold medallist, All Black and Magpies star Zac Guildford score two tries as New Zealand beat England 44-28 in the final of last year's Under-20 World Cup in Tokyo. A former Wairarapa Bush representative and Napier Technical senior third grade player, Mr Guildford, was 44.
A 2010 signed and framed All Blacks jersey fetched $1900 while a Crusaders No11 jersey worn by Zac Guildford sold for $1400. A framed and signed 2010 Highlanders jersey worn by Guildford's Magpies and All Black teammate Israel Dagg sold for $650 and a 2009 Hurricanes jersey for $875.
Items still to be auctioned on Trade Me include a signed 2009 English test jersey, a signed 2009 British and Irish Lions test jersey and a pair of test boots worn by Riki Flutey.
"As a family we decided we wanted to do something in Rob's memory and the trust was the best way to go," Daren Guildford said. "Basically the trust will be aimed at supporting a Hawke's Bay youngster from any code who under normal circumstances wouldn't be able to afford to travel away to a national tournament.
"If Mum and Dad can't pay for everything we can assist them ... there could be another Zac Guildford coming through the ranks who will benefit from the trust."
Donations to the trust can be sent to Box 263, Napier.