Records are being broken, people are wildly tweeting and bleating and blogging and whatever about it, and, of course, there are good stories and not-so-good stories emerging from the great event presently being staged.
It's not an annual thing, of course, so when it does occur it does get conversations flowing.
Some eagerly await its arrival and embrace every moment of it while others prefer to ignore it's happening and simply look forward to the day when it is all over.
Yep, everyone has an opinion about it, and we all like to make predictions about what may happen tomorrow, and how many more records may be broken.
And there are people in parts of the world, far from the action, who would love the event to be staged in their homeland as it would mean so much to them, and it would make them happy.
Well, maybe not all of them, because you can't please everyone, of course, and some would simply shrug and say "so what?"
However, by virtue of the size of the event and the publicity it attracts, it does inconvenience many, especially visitors not used to the scale of the thing.
But then it's one of those things which is difficult to prepare for.
Like many, I have been watching it for the past few days and at times have been touched by it.
It has left its mark.
As it has with a lot of people I have come into contact with.
As one bloke said: "It's all over the place, isn't it ... it's impossible not to know it's happening."
I've heard the great event talked about in bars and supermarkets and on street corners.
Everyone has their own take on how it's all been going.
"Oh dear, I see it's caught a few people out," one chap told me as he read the latest updates that morning.
"It's going to feel strange, though, when it's all finally over and done with," another remarked.
"Yes," I replied, "you just sort of get used to it all happening and then one day it's all over."
But of course we all know it will happen again, for such great events have been going on for many a year, and have always provided the media, and the reading and watching and listening populace, with many colourful and memorable moments.
Just like the Olympic Games really.
You thought I was talking about the Olympics?
No, no, no ... the seemingly endless rain!