Hawke's Bay's famous Rush Munro's Ice Cream and New World Onekawa are scooping up a summer treat for shoppers

Together, the two local businesses launched this week the first in-store supermarket scooping offer, adding a whole new level to the customer experience while shopping.

Rush Munro's general manager, Vaughan Currie, said he was thrilled when New World Onekawa Owner/operator Kerry Stanley approached him with the concept.

"Kerry wants the best for his customers and is invested in keeping things local. This fresh approach marks an exciting new chapter in Rush Munro's 90-year history.

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The Rush Munro and New World teams have enjoyed working together to bring the concept alive, Mr Currie said - training in scooping skills, learning about the flavours and how the icecream is made with 100 per cent full cream milk and natural ingredients.

Mr Stanley said giving customers the option of buying a Rush Munro's icecream fitted perfectly with creating a great shopping experience and is a fantastic addition to the deli section of the store.

"Our customers want to know where their food is coming from, they expect excellent quality and Rush Munro's icecream delivers this with a proud Hawke's Bay history."

Mr Currie said it's a fun point of difference and is expected to invite consumers to buy their favourite Rush Munro flavour in a take home pack.

"Enhancing the customer shopping experience will continue to present a leading edge for both retailers and suppliers alike and we are keen to keep working with the New World group to extend this concept wherever they feel it could offer value to their shoppers"

As part of promoting scooped icecream in New World Onekawa, Rush Munro's is giving away 50c off a single scooped icecream vouchers at the Napier Aquatic Centre, which is opposite the store. After cooling off at the aquatic centre you can enjoy a Rush Munro icecream.

You can buy Rush Munro's scooped icecream in a wide variety of flavours at the deli counter for $4.50 a scoop.