Wineries from the Hawke's Bay region have been encouraged to get their entries in for the 2017 New World Wine Awards before the competition closes on Friday.
Last year 193 Hawke's Bay wines were entered into the competition with six winning a gold medal award and six winning a top gold medal award.
Now in its 15th year and one of New Zealand's largest and most influential wine shows, entries continue to increase annually as awareness grows among wineries of the benefits that success at this competition brings.
Ngatarawa Wines national sales manager Damian Sweetapple said the company's entire brand, with both customers and retailers, was elevated after the 2015 Glazebrook Syrah won a gold medal at the New World Wine Awards.
"The New World Wine Awards Gold Medal sticker is a mark of excellence which gives consumers the confidence to purchase and taste wines they may not be familiar with and at the same time, grow their knowledge of quality New Zealand wines."
Wines entered must retail for $25 or less and there must be at least 5000 bottles (or 3500 for niche varietals) available for sale through New World supermarkets nationwide to ensure award-winning wines are accessible for wine lovers.
Winning wines are guaranteed national distribution and extensive promotion throughout New World stores nationwide.
The New World Wine Awards judging will take place over three days at Wellington's Westpac Stadium on July 31 and August 1 and 2, with results announced later in the year.
Entries close on Friday June 23 and further details can be found online at www.newworld.co.nz.