The people of Wairoa are being invited to be part of a song video this Saturday with its creator urging everyone to try and get along to help show the world "what Wairoa has to offer".
Musician Kiri Gilbert is passionate about his hometown. So passionate he composed a song for everyone to embrace and fittingly it is simply called The Wairoa Song.
It was created as a form of anthem for the town and he has been getting out and about to spread the word about it, and the filming of it as part of a special recording this Saturday which he will centre around the landmark lighthouse with people asked to call by at 4.30pm to take part.
"We need the whole community to be a part of this video," the 29-year-old said.
"It would be awesome if people could wear clothes that have 'Wairoa' on them, or logos that represent Wairoa like sports uniforms and club uniforms," he said, adding that he did not want "gang stuff" as part of the clothing.
He said people need not worry about what they would be required to do on camera.
"I'll give everyone the rundown on how we will shoot the video and direct it. This will be fun and easy," Mr Gilbert said.
He has spent a lot of time travelling around to schools across the Wairoa district to teach the pupils the song for which he received some support and funding from Creative New Zealand.
Along with support from the community he had also been able to engage production professionals to help put the video together and is hoping the whole community can now step to be a part of it.
Mr Gilbert has set out in a "calling all businesses, schools, college, organisations, sports teams, kapa haka teams, the farming community" campaign and is hoping to draw in people from the town as well as Nuhaka, Mahia and Frasertown.
"We need you ... so turn up," he said, adding that feedback he had got about it so far had been "overwhelming".
"Everyone pretty excited and the whole project is the community's ... I just put the idea out there."
The song has been described as positive and uplifting and, as one local said: "Very catchy".
It is not the first time Mr Gilbert has put his devotion to Wairoa into song.
Two years ago, along with his mate, Zach Stark, he put together a song he called Say No which was a musical appeal for people to do just that when it came to voting in the amalgamation referendum.