Napier independent bookshop Wardini has been shortlisted for the Vodafone Local Business awards.
In the wake of voting so far, which ends at noon this Sunday, the bookshop described as possessing "a touch of magic" has made it to the final group of five from more than 750 nominees across the country.
As of yesterday Wardini had drawn 22 per cent of the votes to sit second overall in total votes, to the delight of co-owner Louise Ward who was quick to thank everyone who had put in a vote for them and for what they had said.
"It was members of our local community on Neighbourly who nominated us and we're a bit choked up - it's been lovely reading their comments," she said.
She said she had read the kind words and even "had a little cry".
"From here on in it'll be community voting - we're up against businesses in Auckland and Wellington so it'll be a challenge".
The inaugural Vodafone Local Business Awards had been set up to allow people to vote for and recognise the best businesses in their community.
A Vodafone spokesperson said it could be any business from a local plumber, hairdresser, doctor, builder, cafe or yoga teacher.
"Small businesses help make our communities tick and together Vodafone and Neighbourly are encouraging members to send a shout out to local businesses in their neighbourhood - businesses that have gone the extra mile or are just the best around."
Mrs Ward and her husband Gareth, who also entertains as magician The Great Wardini, had set out to make a visit to the shop and "experience to remember" and were determined to go the extra mile.
The original Wardini bookshop is in Havelock North and the store in Hastings St, Napier opened in July this year.
She said it was a good opportunity to put both the business and Hawke's Bay further on the national map.
Votes are being cast on the Vodafone and Neighbourly websites as well as on the Wardini Facebook page.