The shirts will come off and the guns will be out, make way for the return of Mr Waimarama at the annual Waimarama Beach Day tomorrow.
It is the first time in at least 10 years the competition would feature alongside Miss Waimarama.
Napier's Bradly Cook, 20, said he was sure to enter.
"I've been dieting since the first of December," and he didn't even lapse on the 25th for a Christmas feast.
"I do body building anyway and I look at it as another competition."
Mr Cook began body building about two years ago and won the teenage class in his first competition last year.
When asked what he thought his chances were this time around, he said: "I would be a pretty strong competitor on the day, because I have a body building background and I know my poses."
His confidence was met with some friendly rivalry from training partner Shaun Simpson.
"I probably have a better chance [at winning] than Brad," he said, laughing.
Mr Simpson, 19, said he thought "a bit of personality and a bit of a body" would snag top prize.
Nerves were already kicking in for the keen competitor, but he said it would be a good experience to perform onstage in front of an audience.
Families could expect the usual activities with a sandcastle competition and the beach dig returning again for what is often described as the "ultimate family day out".
Waimarama Beach Day organiser Jason Broome said: "Having a Mr Waimarama will add some balance to the ever popular Miss Waimarama competition.
"We're expecting at least half a dozen competitors, Miss Waimarama annually attracts around 30 people."
People could sign up on the day and recruiters would be actively seeking competitors by "tapping them on the shoulder".
Snap Fitness Hastings assistant manager Blair Tahu said plenty of people had been coming to the gym to shape up or shred down for the beach.
Prize packs would be awarded by Snap Fitness to the competition winners.
Beach-goers could expect a stellar day in the sun with clear skies and a high of 23C tipped.
A barbecue would be provided as well as other food stalls.
Funds raised on the day would go to the Waimarama Beach Club and would be put towards resourcing the life guards.