Just two weeks after tickets for events at next year's Tremains Art Deco Festival went on sale the response locally, nationally and internationally has been strong.
"We are 20 per cent up on where we were at this time last year," events manager Jonathan Smith said. "It is going very well."
He put the increase down to two factors - the extensive new-style programme that is also available electronically and the increase in events. "There are 42 new events and 125 in total," Mr Smith said.
He said one of his aims was to introduce more events over a broader age demographic - for children, teenagers and adults.
Among those planned for the young adults was a Deco Disco evening to be staged at Shed 2 where a DJ would mix modern music into a deco version.
"We are working to provide something special for all age groups."
The bulk of the international sales so far had come from Australia.
And there had been strong interest from across New Zealand as earlybird buyers booked accommodation around the events they wanted to attend.
Ticket sales for trips on the vintage railcar were also strong.
It will be Mr Smith's first major festival as an events manager after taking over from Peter Mooney four months ago.
"It is an amazing festival to be involved in - one of New Zealand's iconic events - and I am humbled and honoured to be part of it."