The failed proposal to change the name of Perfume Point to "East Pier Point" received minimal support, the New Zealand Geographic Board says.
The board said yesterday it had put forward the name to aid in maritime safety, as "East Pier" had been on the nautical charts since 1975. But during public consultation, only one submission supporting this name was received, the board's secretary, Wendy Shaw, said.
"In contrast 209 objecting submissions, including one from the Napier City Council, were received - 68 per cent preferring 'Perfume Point', and another 30 per cent wanting 'Doris Point' - showing the local community to be overwhelmingly opposed to the proposed name.
"The NZGB will advise Napier City Council that if it wants to officially name the point it can do so through the usual NZGB processes following public and mana whenua consultation."
The board had earlier said Perfume Point was an "anecdotal" name.
On Thursday, it confirmed the name would not be changed and said it also took into consideration the Harbourmaster's submissions.
Last year, it considered a proposal from Mana Ahuriri to formally name the point Te Karaka - a name previously used by Maori for the site. The decision means that it will remain with no name on official maps and charts.
However, the council uses the name Perfume Point on signs and its website.
The name came about because the site was at one time a smelly sewage outlet point.