Local investors have the opportunity to bite into the success story of Rockit apples.

Rockit managing director Phil Alison said strong international sales had led to increased production, which required further capital.

Rockit is a miniature-sized apple that is the world's first apple to be sold in plastic tubes and is marketed in the snack food convenience category.

The apples have gained international acclaim as a finalist at the Fruit Logistica Awards in Germany, a multiple award winner at the New Zealand Food Awards and the 2013 Innovation winner at the Eastern Horticulture Expo.


Mr Alison is hosting an investor evening at Havelock North Community Centre today.

"We need to keep meeting consumer demand, which continues to increase exponentially," Mr Alison said.

Rockit's first funding round was over subscribed with most of the money coming from investors in the Bay of Plenty.

"Hawke's Bay didn't have an angel investor programme, so I went to Tauranga, where we were successful in securing $4.5 million. It's always been my intention to offer this unique opportunity to Hawke's Bay investors and the increased popularity of Rockit means we need to get more land and trees planted."

Rockit is exported to Asia, Europe and North America and is sold in leading supermarkets.

Mr Alison had also secured exclusive supply licensees in Australia, Taiwan, Scandinavia (five territories), Benelux (three territories), the United States, Canada, Mexico, Italy, Switzerland, Spain, Russia and South Africa. He hopes to finalise negotiations with China, Britain, Hong Kong, Chile, Germany and France.

If you are interested in attending the investor evening call 878 4556.