Tourism Hawke's Bay general manager Annie Dundas has had a busy start to the year, with the introduction of the Food and Wine Classic to the region. After a successful summer event, the Winter FAWC launched last month, with the hope of bringing locals and tourists alike out and about during the cooler months. Anna Ferrick caught up with her to see how Winter FAWC went and to discuss plans for future events.
1 How did Winter FAWC go?
Feedback has been superbly positive. Just under 1000 people attended FAWC events during the four days and the majority went to at least two events. FAWC was for the whole month and participating restaurants had great results.
2 What did you personally enjoy about Winter FAWC compared with Summer FAWC?
Winter means fires and lots of red wine, so what's not to like? Seeing people wrapped up in fur, with smiles on, is brilliant.
3 Do you have any plans for a Winter FAWC next year?
Yes, we are definitely looking at a Winter FAWC event in June 2014. Planning is well under way for Summer FAWC - the programme is almost final.
4 Why do you think it is important to the region?
FAWC came from the desire to showcase the best of Hawke's Bay's food and wine experiences. In the past, we didn't have a single event that did this but now FAWC allows all our very best food and wine producers to be on show. In winter, it's hard to get people out and about but FAWC allows people to eat out and spend money at a time of year when they otherwise might not have done so. All the locals coming out attracts the out-of-towners too. Winter FAWC gave people a reason to travel to Hawke's Bay.
5 How can people get involved in future FAWC events?
Jump online at www.fawc.co.nz/programme/become-a-f-a-w-c-er to register for FAWC news and to find out when tickets go on sale.