A new competition aims to beautify Hastings homes, gardens and businesses - adding to the city's overall appeal.
The Tremains Street As Awards were dreamed up by Landmarks Trust to put a fresh spin on typical garden awards.
"We wanted to come up with some ideas to beautify Hastings and make it exciting for people to join in. There was a sub committee set up to re-think the whole idea and put some creativity and zing into it," executive consultative committee member Jane Fitzgerald said.
Home and building owners were urged to get involved by improving the frontage of their properties. That could mean a lick of paint on the house, repairing a fence, replanting the front garden or major earthworks.
"It's a chance to finish those projects people seem to put off. It is a competitive project but we hope it will also bring people together."
Entry is free and includes discounts from participating businesses, garden centres and tradespeople - from a free trailer-load at the Refuse Transfer Station, to 50 per cent off lawn treatments and 20 per cent off garden materials.
People were required to take a "before" photo of the area before starting their work, so judges could see the comparison.
"If they need us to come and take a picture for them we are happy to do that. We can also help to fill out the entry forms," Ms Fitzgerald said.
With three categories available - residential, industrial and commercial - the competition was not solely targeted at home owners.
Hastings Landmarks Trust president Joyce Barry said: "It would be great if everyone in a particular street entered the awards as this could result in a massive improvement in the appeal of a neighbourhood."
Tremains believe the awards will increase property values.
"We saw an opportunity to put our name to something that is going to add value to the Hastings and Havelock North area by improving streetscapes and properties," sponsor Simon Tremain said.
A $2000 prize was up for grabs, plus other treats including a sculpture by local artist Ricks Terstappen.
Entries close on June 30, with judging in November. The winners will be announced at a Landmarks Awards Ceremony in the Hawke's Bay Opera House on December 3.
Entry packs and other details are available on line from www.hastingsdc.govt.nz/streetas or at Hastings District Libraries.