Organisers of this year's Hawke's Bay Today Country2Coast expect to have raised $25,000 for local and national charities, after last Sunday's event.
Havelock North Rotary Club president and organiser Kevin Longman said the motivation behind staging the event is to raise funds benefiting charities.
"This year we didn't support any one major charity, just a number of smaller ones.
"We don't have a final figure yet, but expect that the event will raise about $25,000. Our main objective is to build an ongoing revenue stream which enables us to give back more to different charities.
"As with all Rotary projects, our time is voluntary, and no management, or organisational fees are deducted."
Mr Longman said the event incurs costs such as St John's ambulance, traffic management, timing, security and advertising, but the remaining proceeds all go to charities.
Some of the organisations who have benefited include Cranford Hospice, Child Cancer, Waimarama surf life saving club and the Red Cross Christchurch Earthquake appeal among others.