Police are targeting driver fatigue during the Easter holiday weekend, aiming for a repeat of Easter 2012 when there were no fatal road crashes for the first time since records began in 1965.
Hawke's Bay Police said fatigue was a major cause of crashes during any holiday period and motorists were being asked to plan their journey and keep speed down.
The speed tolerance limit has been reduced to 4km/h for the weekend. It means police will take action when vehicle speeds are checked at more than 4km/h above the posted speed limit.
"We're encouraging drivers to stop if they need a break, don't drive if they are tired and share the driving with others in the car."
Police and Roadsafe Hawke's Bay have been running driver-fatigue stops on some of the district's main highways this weekend to encourage motorists to break their journey and avoid driver tiredness.
Voluntary stops were set up at Woodville on Thursday and near the Mohaka Bridge on SH5 yesterday.
On Monday a signposted rest stop will be operating near Takapau Rd, on Monday with free drinks and a snack available for drivers choosing to take a travel break.
"Factoring in a rest stop on any long journey just makes common sense," Mr Wallace said.
"The risk of crashing reduces markedly if you are alert and aware of traffic flows and road conditions."
He said police would be out on the highways and arterial routes throughout the long weekend making sure drivers stayed within speed limits and drove sensibly.
"There will also be a number of booze bus checkpoints and we will be breath-testing drivers at numerous spots around the region.
"Don't be surprised if you turn a corner and find us waiting."
Nationally, there were no fatal crashes at Easter weekend last year but there were 24 serious-injury crashes and 78 minor-injury crashes.
More than half the crashes occurred on the open road.
"Last Easter we all showed we could make a difference, which resulted in no one dying on our roads," Mr Wallace said.
"We want to make history again for a second consecutive Easter Weekend."