Cornwall Park will provide the inspiration for a new art competition to run in conjunction with a popular Summer in the Park concert series.
Creative Hastings is encouraging all Hawke's Bay artists to get behind Paint the Park art exhibition.
To make this challenge accessible to everyone, entry forms and 100 free canvases are available from the Community Art Centre in Hastings.
Once finished, the artworks will be judged with prizes awarded for first, second and third. Those attending Summer in the Park concerts at Cornwall Park will also be able to vote for a people's choice winner, by making gold-coin donations. The paintings will be sold at the free concerts for $100 each, with proceeds going toward promoting visual arts in Hawke's Bay through Creative Hastings and the Hastings Community Arts Centre. Any remaining paintings will be auctioned off.
Local artist Jules Clarke helped to grow the concept alongside Bev Blogg and Lyn Mackie at the Hastings Community Arts Centre.
"It will add something exciting and new to the artistic landscape of Hawke's Bay," Clarke said.
"I can't wait to see the paintings coming in. Cornwall Park has so many diverse activities going on, and people get to buy a fabulous piece of original art at a fabulous price."
Event co-ordinator Keith Gosney added it was a great opportunity for artists to "take art to the people".
"Creative Hastings are proud to be behind the Paint the Park initiative and see this wonderful new event adding another dimension to the already popular Summer in the Park concert series," he said.
Creative Hastings was also searching for a sponsor to buy naming rights to this year's Summer in the Park series.
"This would provide ... a marketing opportunity for a business to participate in this high-profile event at a community level."
The concert series will run every Sunday from January 27 to February 24.
More than 5000 people are expected to attend the concerts which will feature different themes such as jazz, blues, rock, opera, folk and country music.