A 19-year-old man was counting his blessings after a "crazy" motorcycle crash at Waimarama on Christmas Eve, police said.
"He is very lucky - this could have been a lot worse", Eastern District Road Policing Sergeant Clint Adamson said, adding the young rider effectively broke every rule in the book.
Police were called to the intersection of Gillies and Harper Rd about 8.35pm after reports a motorcyclist had missed the T-intersection and crashed.
When emergency services arrived they found the man suffering from moderate head injuries - received as he had not been wearing a helmet.
It was also evident the man may have been drinking so a blood test was carried out - the results of which were not yet available.
"But he is likely to be facing charges," Mr Adamson said.
The teenager also did not have a motorcycle licence.
He was taken to Hawke's Bay Hospital by St John Ambulance and it is understood he was released on Christmas Day.
Mr Adamson said to make matters worse the beach area was shrouded in thick fog at the time which made visibility hazardous.
"Unfortunately we see this happening.
"They go to the beach and go into relax mode and forget all the road rules."
It is understood the man was visiting Waimarama from out of town.
The "don't drink and drive" message was also spelled out strongly to a driver pulled over in Hastings on Christmas Day.
He recorded a level around 800mcg of alcohol per litre of breath - the legal limit is 400mcg.
Mr Adamson said a phone call from a member of the public concerned about the way the motorist was driving led to police pulling him over.
Another driver had been processed for driving under the influence of drugs and blood tests for analysis were taken.
Mr Adamson said police were keen to hear from anyone who suspected a driver had been drinking.
"We may not be in that area at that time but we can follow these calls up. If we are in the area they will be stopped."
He said police would continue to be out in force to pull up people who made "poor decisions" by deciding to drive after having a few drinks.
Roads leading into popular beach areas, like Waimarama, would also be closely monitored.