For tourists and travellers who enjoy a fine winery and winery-related attractions and adventures, Hawke's Bay is a "must-do" destination.
The seventh annual AA Tourism 101 Must-Do's survey campaign was launched on Monday, and wineries hit the spot big time in the Eat and Drink category.
There are more than 50 Bay wineries and wine-related attractions on the list for people to cast their on-line votes for.
There are three other categories - Get Active, Explore and Relax - and in past surveys the Bay has had a string of events and attractions which gathered enough votes to make the top 101 "must do" list. Cape Kidnappers and Te Mata Peak, along with the Art Deco Weekend, have all made the top spots in the past, and they are again on the list of 1600 best-loved attractions across the country which public voting will whittle down to 101.
Since the first survey was carried out in 2006 more than 200,000 people have voted every year for their favourite spots, and the results are valuable for regional tourism operators.
AA Tourism marketing manager Rebecca Cherry said research carried out after the release of the inaugural list of must-do's in 2006 revealed that 71 per cent of Kiwis cited the list as their spur for travelling to specific destinations.
"We know from recent research that 69 per cent of Kiwis would like to travel more domestically and that 62 per cent of us research our holidays online, so engaging people in the 101 Must-Do's online poll is a perfect way to increase awareness of New Zealand's diverse domestic travel offering," Ms Cherry said.
Hawke's Bay events and attractions are well represented across all four categories - from the Hawke's Bay Spring Show and Mission Estate Concert, through to several walking and cycling trails, balloon rides, golf courses, swimming spots and the farmers markets.
People can cast their votes by going to www.aatravel.co.nz/101