HB Today posts strong circulation result


Hawke's Bay Today has again posted a strong audited circulation figure - confirming its position as the top regional newspaper published by APN in New Zealand.

The paper's audited circulation is 24,771, a growth of 0.4 per cent in the nine months to September 30. Twelve-month comparisons are not yet available under new audit rules.

Wellington newspaper The Dominion Post fell by 1.9 per cent for the nine-month period, a loss of more than 1600 newspapers daily.

Hawke's Bay Today editor Antony Phillips said the results showed Hawke's Bay readers valued Hawke's Bay news.

"We are the region's only dedicated daily newspaper and our efforts to be at the heart of Hawke's Bay's news and community conversation have been well supported by readers. We are hugely encouraged by this result as we firmly believe Hawke's Bay needs its own daily newspaper and news website. That's our job and we are proud to do it."

General Manager Russell Broughton said the strength of Hawke's Bay Today was a persuasive story for the newspaper's advertising clients.

He thanked them for their ongoing support.

Other APN newspapers to post increases were the Wairarapa Times-Age, the Herald On Sunday and the Wanganui Chronicle.

- HAWKES BAY TODAY

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