Within minutes of the tickets for the 2016 Tremains Art Deco Festival going on sale for trust members yesterday the bookings started coming in - fast.
"It's very exciting," Art Deco Trust general manager Sally Jackson said.
"People are on to it already."
The marquee events and the Depression Dinner were running hot, as were a couple of the 30-plus new events which will be staged over the extended "weekend" next February.
A "prohibition" soiree and a Shanghai Nights event had attracted plenty of early interest.
The events programme had also gone online for trust members across the country and globally, with several early sales coming from overseas.
Although trust members had first dibs on tickets the general public will be able to get on board from October 9, and they have a smart new programme to journey through in search of what they fancy.
The previous programmes had been compact pocket-fitting ones, however, the 2016 issues have a smart, large and glossy look.
"Hundreds of stunning pictures have been included highlighting key events and providing the opportunity to showcase the festival to both locals and visitors in a completely different way," Mrs Jackson said.
She said the smart and stunning new look matched the whole Art Deco landscape of colour and design.
The festival's new events manager, Jonathan Smith, took on the challenge of remodelling the programme and said he was thrilled to see it coming off the Brebner Print presses earlier this week.
Brebner Print is also a long-term sponsor of Art Deco.
" ... I really wanted to make my mark with this project and show off the festival in the best possible way," Mr Smith said.
The Tremains Art Deco Festival is set to run from February 17-21.