WHEN a child grows up on her family's reality TV show, viewers are going to remember what she looked like in her formative years.
If that child's appearance changes dramatically when she is 17, people are going to notice.
Kylie Jenner is at the centre of "Lipgate". Before-and-after shots are all over the internet because the teen's lips have undergone a major transformation.
Kylie has, until now, refused to answer questions about her lips and that has made things worse. Whenever her mother, Kris Jenner, posts a glamorous pic of Kylie online, the comments come thick and fast.
"Anyone can see she has had lip work - why does she try to hide it?" "What parent allows their child to do this when she is still just 17?"
It must be difficult for Kylie's parents to stop her getting work done because both of them are well-known for their love of plastic surgery.
Last week on Keeping Up With The Kardashians, Kylie's stepsisters, Khloe and Kim Karashian, talked about the way Kylie loved to create "a fake outline and push out her lips" when posing for photographers. Nobody was buying that.
In promos for this week's show, they talked about how it was better to "own" obvious changes. Good advice which I recommend Kim should also follow.
On Monday night, Kylie confessed she had always hated her thin lips and was insecure because all her sisters were "so beautiful", so she opted for temporary lip fillers. At least the swelling has gone down and she no longer has that dreadful "trout pout".
If it makes Kylie feel better about herself and if her mother can get her access to a good cosmetic surgeon, then changes will be made.
Kylie now says she has to accept that, as a public figure, all eyes are on her and it pays to be honest.
Her millions of followers - in an industry which scrutinises every gram of weight loss or gain, every butt implant and every nose job - are going to keep getting lippy if she's not.