Kiwi Mo Bros are sharpening their razors for their first and final shave down today as the month of moustacherie begins.
New Zealand Movember manager Robert Dunne says guys should be prepping their skin, readying their shaving weapon of choice and encouraging friends and family to get involved.
"Thousands of men and women from around the country have registered to support the campaign but when it comes to moustaches in Movember, the more mos that join the better," says Dunne.
The Movember movement began in 2003 with Aussie blokes growing moustaches during November for fun. It has grown to a global foundation researching and raising awareness for men's health in more than 21 countries.
New Zealand joined the hairy effort in 2006 and last year raised $1.57 million out of a global $176 million. More than 15,000 people took part in New Zealand.
"This year, we're hoping for a record 18,000 registrations," says Dunne.
Alongside all the Mo Bros some key ambassadors are joining the hairy initiative this year. A sports presenter Martin Tasker will shave his mo for the first time in 41 years while former All Black Josh Kronfeld will be growing, as will be actor Will Hall.
From today, all Mo Bros must be clean shaven and ready to grow and groom for the month, in doing so creating a catalyst to start conversations centreD on men's health.
Funds raised by Mo Bros - and Mo Sistas go toward the Cancer Society and Mental Health Foundation, funding programmes to improve the men's health landscape in New Zealand.
Mo Bros and Sistas can register as individuals or teams at www.movember.com where they create their own Mo Space page, an easy place for others to donate and show their support.