Demand surges after news of American wing's bankruptcy
When we told dealers, 'We have one last chance,' the dealers said, 'Go get them.' M. Freddie Reiss, Suszuki chief restructuring officer American Suzuki Motor Corporation, the US distributor of Suzuki cars and motorcycles, will import about 2500 more cars to meet demand that jumped after the company filed for bankruptcy with plans to end US sales.
"When we told dealers, 'We have one last chance,' the dealers said, 'Go get them,"' M. Freddie Reiss, the company's chief restructuring officer, said yesterday in an interview. "No more cars are being manufactured" for the US market, he said.
American Suzuki's November car sales rose 22 per cent to 2224 units, the company said this month.
Dealers reported that sales also climbed in December, mainly because of generous incentives and a seven-year warranty programme, Reiss said.
Even with the spurt in sales, the company still can't justify staying in the US car market, he said.
Last year, Suzuki Motor Corporation, based in Shizuoka, Japan, appointed two independent directors to the distributor's board, Reiss said.
Those directors formed a committee that put American Suzuki into bankruptcy on November 5 to end losses in the US market, avoid the costs of federal regulations and shut down a sales network in which 69 per cent of dealers sell fewer than five cars a month.
The company will sell about 22,000 cars this year in the US, compared with about 120,000 a year before 2008, Reiss said.
Dealers will sell their remaining cars and continue to provide parts and warranty work and other repairs, the company said. American Suzuki plans to reorganise its motorcycle, boat and all-terrain vehicle business and make sales through separate dealers, according to court papers.
Yesterday, the company was in US Bankruptcy Court in Santa Ana, California, where it won permission for three motions designed to help it shut down the auto-dealer network and reorganise the motorcycle and boat business.
US Bankruptcy Judge Scott Clarkson approved the company's request to borrow US$50 million ($59.6 million) more in order to import the additional cars from Suzuki Motor.
Clarkson also approved a settlement with dealers intended to avoid litigation over the shutdown.
Suzuki Motor had asked its car dealers to voluntarily cancel their existing franchise agreements in exchange for half of what they are owed immediately and the rest through the normal bankruptcy process, according to court papers.
American Suzuki owes its parent about $152 million, according to court records. To help guarantee that dealers who settled will be repaid everything owed to them, Suzuki Motor agreed to subordinate that debt, according to court documents.
American Suzuki also won permission to sell its motorcycle, boat and ATV distributorship to an affiliate of Suzuki Motor for $95 million barring a higher bid. Clarkson overruled an objection from the US Trustee, the arm of the US Justice Department that monitors corporate bankruptcies, which argued that Suzuki Motor's involvement would discourage competing bidders.