Sales of the latest instalment of Call of Duty have topped one billion dollars (NZ$1.3bn) barely more than two weeks after its release, the company that produces the wildly popular military shooter video game said yesterday.
Activision Blizzard said that Call of Duty: Modern Warfare 3 hit the billion-dollar mark 16 days after its November 8th release, breaking by one day a money-making record set by the hit 3-D film Avatar in the year 2009.
"Call of Duty has become that rare entertainment franchise that transcends its own genre," Activision Publishing chief executive Eric Hirshberg said in a release. "Every year, new people are drawn into Call of Duty."
The game has attracted more than 30 million players, with six million people having registered to play with or against one another online, according to Activision.
Fans lined up at stores around the world to purchase the military first-person shooter game, the eighth title in the Call of Duty franchise.
The game, which was developed by Infinity Ward and Sledgehammer Games, picks up the storyline from Call of Duty: Modern Warfare 2 and segues into World War 3.
Versions of the game are available for the three major consoles and personal computers.