Soccer: Time to cash in

By Heather McCracken

Their surprise World Cup success has made them national heroes, and the All Whites could now try to cash in with endorsements and sponsorship deals.

Dean Hegan, from Essentially Group, which represents Dan Carter and Richie McCaw, said the players were self-effacing, down-to-earth, and very marketable.

"At the end of the day, it's not just about image, it's about being a personable, likeable guy," he said.

His advice: "Get out there, make the most of it. It can be a short career."

But he said even for high-profile rugby players, making good money from endorsements is rare.

Sara Tetro, celebrity manager and director of 62 Models, said the team's efforts would appeal to advertisers looking for spokesmen.

- Herald on Sunday

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