Fendi is to fur what Ferrari is to cars. Yet given current concerns about animal rights, the brand has moved from the lavish fur coats that were all the rage in the 1980s to a more discreet way of interpreting fur as fashion. Fendi creative director Silvia Venturini, daughter of one of the company's five founding sisters, opted for wisps of fur used as hair decorations, bracelets, or charms hanging from Fendi bags. Fur also appeared as inserts in a skirt or a dress, or sheered and fashioned into a cozy, but not showy, jacket. Long fur, usually goat, also seen on other runways during Milan's preview showings, was used to make up a skirt or a cape.
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