A new online directory will let consumers know which companies are and are not clean and environmentally friendly.
Ministers Lianne Dalziel and Trevor Mallard today launched www.med.govt.nz/ecolabels .
The eco-labels directory lists more than 200 labels, certifications and other claims used to describe sustainability of products and organisations.
"The directory will help people to judge the credibility of claims, and understand the subtle differences between different labels," the ministers said.
"The directory clarifies what the sustainability claims found on products mean."