Blade Runner 2049 had the pedigree, the stars and the stellar reviews.
But even though the highly touted sequel had seemingly everything going for it, something didn't click with audiences.
The big-budget, handsomely crafted sequel to the 1982 sci-fi classic opened surprisingly weak at the North American box office.
According to studio estimates, 2049 grossed US$31.5 million, a poor start for a movie that cost at least US$150 million to make.
The problem Blade runner 2049 ran into is clear from opening-weekend data. The audience was overwhelmingly male (71 per cent) and over the age of 25 (86 per cent).
The movie, starring Ryan Gosling and Harrison Ford, simply failed to pull in moviegoers beyond fans of the 1982 original.
The opening was a blow most of all to Alcon Entertainment, the production company that split the film's cost with Sony Pictures.
Warner Bros, which released the original and maintained rights for any follow-ups, distributed domestically. Sony released the film internationally.
The 20-year-old Alcon, backed by FedEx founder Fred Smith, has been behind some notable successes with Warner Bros (The Blind Side, Prisoners).
But its blockbuster ambitions -which include flops like Point Break and Transcendence - have been rockier. Co-founder Andrew Kosove previously called the ambitious Blade Runner 2049 ″a chips-in-the-center-of-the-table exercise".
And they seemingly did everything right, turning in a glowingly reviewed film, directed by the sought-after Denis Villeneuve (Arrival) and produced by Ridley Scott (who directed the original).
Audiences liked the movie, too, giving it an A- CinemaScore. Representatives for Alcon Entertainment didn't respond to messages.
"I'm disappointed we didn't have a larger result this weekend on behalf of the owners of the film, Alcon" said Jeff Goldstein, president of domestic distribution for Warner Bros.
"We had bigger expectations for the weekend. The tracking and the advance sales indicated that there would be a stronger number."
The Kate Winslet-Idris Elba adventure romance The Mountain Between Us debuted in second place with US$10.1 million.
The 20th Century Fox film, which cost US$35 million to make, chronicles the budding affection between two strangers whose charter plane crash lands in the mountains.
The horror hit It followed in third place with US$9.7 million in its fifth week. The Stephen King adaptation has made US$603.7 million worldwide.
My Little Pony: The Movie opened with US$8.8 million for Lionsgate. But even it managed broader gender appeal than Blade Runner 2049. It drew a 59 per cent female audience.
But most were wondering what went wrong with Blade Runner 2049. Working against it was a lengthy 163-minute runtime. (Villeneuve attempted to lessen the blow by promoting the credit-less runtime of 152 minutes.)
Alcon took the lead on the marketing, which went to great lengths to keep much of the film mysterious.
"It's an intellectually charged, apocalyptic sci-fi story. It's not a Close Encounters, it's not Star Wars. It's a challenging film. To me, those are the best type of films," said Paul Dergarabedian, senior media analyst at comScore.
"But does it make it the most commercial? No."
"It was creatively and thematically perfectly executed," Dergarabedian said. "But it didn't play to the numbers everyone thought."
In a way, that makes Blade Runner 2049 the perfect heir to the original film. It, too, was a box-office disappointment. Though a cult would gradually emerge over the years, propelled partly by a DVD release of a more acclaimed director's cut, Blade Runner in 1982 debuted with US$6.2 million - or about US$16 million in 2017 dollars.
So 2049 can claim one thing many recent sequels can't: Better box office than the original.
1. Blade Runner 2049, US$31.5 million.
2. The Mountain Between Us, US$10.1 million.
3. It, US$9.7 million.
4. My Little Pony: The Movie, US$8.8 million.
5. Kingsman: The Golden Circle, US$8.1 million.
6. American Made, US$8.1 million.
7. The Lego Ninjago Movie, US$6.8 million.
8. Victoria & Abdul, US$4.1 million.
9. Flatliners, US$3.8 million.
10. Battle of the Sexes, US$2. 4 million.