SNL sketch parodies Kendall Jenner's withdrawn Pepsi commercial

SNL has created a parody of Pepsi's much-maligned Kendall Jenner commercial with a mock behind-the-scenes skit.

The original advert featured Jenner handing a police officer a can of Pepsi as an apparent solution to tensions between protesters and authorities. It was heavily criticised, with social media users saying it capitalised on real-life protest movements such as Black Lives Matter.

In the SNL clip, cast member Beck Bennett plays the director of the advert, who last-minute decides to seek advice from a black friend on his "homage to Black Lives Matter" - and is told, "Don't even touch it".

Jenner, played by Cecily Strong, describes the commercial to a friend on the phone: "Um, I stop the police from shooting black people by handing them a Pepsi? I know, it's cute, right?"

The original commercial was retracted by Pepsi after being criticised as "tone-deaf".

"Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise," the company said in a statement.

"We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position."


- NZ Herald

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