Looking to buy a house? Three is making a new TV show about you.

But the network is being super secretive about exactly what it will entail.

Three has been airing ads during prime time and on its social media channels about the show, which calls for participants "trying to get on or up the property ladder".

The ad points to an application page on Three's website asking for "couples, families and individuals" wanting to take part.

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It reads: "Are you trying to get on or up the property ladder? Or maybe you're downsizing. You should be part of an exciting new TV series.

"Whether you are a couple who are first home buyers, a family looking to upgrade, an older couple looking to downsize, an individual looking to buy on your own or a group looking to collectively purchase a house to get in on the market, we'd like to hear from you.

"This series will feature a diverse range of kiwis who are actively looking to purchase property in the coming months.

"The production wants to assist you in your search and present you with property options that are best suited to your needs and requirements or options that you may not have considered."

When asked, a spokesperson for Three said it had no further information to add about the show.

But it comes amid an Auckland housing crisis in which many are struggling to save a deposit for their first home as prices increase and demand rises.

Three's recent additions to property reality shows include New Zealand versions of The Block and Grand Designs.