Whatever Kim Kardashian does, people are watching. But the number of eyes on her big return to social media recently were truly staggering - even for her.
Last week, the reality TV star launched a well-orchestrated four-pronged comeback across her favourite sites - Twitter, Instagram, Snapchat and YouTube - featuring a variety of previously unseen family photos and videos.
It was the 36-year-old's first proper online activity since taking a break after being held at gunpoint in Paris - and her followers lapped it up.
According to TMZ, sources at Snapchat claim that Kardashian's most recent videos had an eye-watering 42.8 million views.
Her Instagram numbers were pretty outstanding too - her first upload in three months attracted more than four million 'likes'.
On Twitter, where Kardashian boasts almost 50 million followers, she generated 84 million impressions in just twenty-four hours.
One thing's for sure: this Kardashian is certainly back in business.