Russell Blackstock is a senior reporter at the Weekend Herald and Herald on Sunday.

Adele's whopping $20m Kiwi payday

Adele is set for a bumper payday from her three Auckland concerts. Photo / Gareth Cattermole/Getty Images /
Adele is set for a bumper payday from her three Auckland concerts. Photo / Gareth Cattermole/Getty Images /

Pop superstar Adele could be in for a whopping $20 million payday from her three New Zealand concerts.

When more than 100,000 tickets for her shows at Auckland's Mt Smart Stadium in March went on sale this week, the Hello singer broke a swag of Kiwi records.

After presale tickets sold out within 15 minutes on Tuesday, Adele announced a second show. When general sales began at midday on Thursday, tickets sold out in 23 minutes.

In response to demand, a third show was announced - only for tickets to sell out within half an hour.

A leading Kiwi music business source said once fees such as hire of the venue, transport, crew and equipment plus tax due were deducted, Adele and her management team could take away as much as $20m.

"I would expect ticket sales for the three shows would gross in the region of about $25m," the source said. "It is possible Adele would get about $18m from that once overheads are paid.

"These days it is not unusual for artists to get about seventy five percent or more of the net ticket sales.

"I expect Adele will take home more money from her New Zealand gigs than other big live acts like the Rolling Stones, Robbie Williams and AC/DC have done in the past when they have toured here."

It is believed another $2m could be heading Adele's way from merchandising sales at the gigs.

"Adele has struck it lucky as there are some big concerts happening in New Zealand this year and next by the likes of Bruce Springsteen, Guns N' Roses and Coldplay, which tend to attract a baby boomer audience," the source said. "Adele also attracts older music fans but she appeals to a younger crowd too."

Tickets being put on sale in the run up to Christmas would also have helped boost the numbers, the source added.

"Some people would have bought tickets as Christmas presents, so all up it has been a case of Adele being exactly in the right place at the right time."

• Adele will perform on March 23, 25 and 26 at Auckland's Mt Smart Stadium.

- Herald on Sunday

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