It's a question she's been asked countless times - "what's your talent?"
So Kim Kardashian barely flinched when she was put on the spot during an interview for the US version of 60 Minutes.
The reality TV star, who has 85.7 million followers on Instagram and a reported net worth $150 million (NZ$210 million), sat down with reporter Bill Whitaker to chat about being a social media "influencer".
"We've been talking to a number of young influencers. Many of them have different talents, they do comedy, they dance, they sing. What's your talent?" Whitaker asked.
Kim replied: "It is a talent to have a brand which is really successful from getting people to like you for you."
When asked about her multi-million dollar empire, she simply smiled and said, "I would think that has to involve some kind of talent, you know?"
The interview, which was recorded before the 36-year-old star was robbed in Paris earlier this month, aired in the US on Sunday night.
Whitaker asked Kim if her fame could exist without social media, she responded, "Not in this way. I totally attribute my career to social media."
The mother-of-two is yet to post on social media following the traumatic October 2 incident in her Paris apartment.
She went on to discuss the "pitfalls" of her fame, including a lack of privacy.
"For me, I can handle it," she said.
"I do believe the pros in my situation and my lifestyle have been more beneficial than the negative things."
And the money's "not bad", she joked.