Paul Henry has gone and got himself a tattoo on his butt.
The Woman's Weekly has the photos, showing both the tattoo and more of Paul Henry than anyone would ever want to see.
The tattoo design is of a creeping grapevine that sprawls across Henry's lower-back before plunging down towards his bottom.
He told the Weekly that he chose the vine to symbolise his love of alcohol, specifically red wine, and that the positioning above his posterior was quite purposeful.
"It's a good butt," he raved. "It's one of my finer points."
We'll leave it to the readers of the Weekly to make up their own minds as to the validity of that claim... As for the positioning of the tattoo, we think Wikipedia sums it up best.
"Lower-back tattoos (pejoratively referred to as tramp stamps) are a form of body art that became popular among some women in the 2000s and gained a reputation as a feminine type of tattoo. They are sometimes accentuated by low-rise jeans and crop tops, and are considered erotic by some."
Some. Not us.
While the Weekly did not think to ask if he had purchased any low slung jeans or mid-riff baring tops recently, they did find out the exact reason why a 56-year-old male wanted to get a retro-style tramp stamp.
YOLO, as it turns out.
"I got to the point where I thought it would be highly unreasonable to die without having a tattoo," Henry told the magazine. "I love it so much."