It's been a rough week or so for Taylor Swift, and it's only getting worse.
Nominations for the 2016 MTV Video Music Awards are out, and the Shake It Off singer has failed to pick up a single one.
It's made all the more worse by the fact that last year was undoubtedly The Taylor Show - she was up for a whopping 10 awards and went on to win four of them, including the coveted "Video Of The Year" for her star-studded Bad Blood clip.
The full list of nominees was released overnight, with Beyonce earning a career-best 11 nods for Lemonade, while Adele landed eight for Hello and Send My Love (To Your New Lover).
But 26-year-old Swift received a big fat zero, despite the fact the six-time VMA winner released three music videos over the past year - Wildest Dreams, Out Of The Woods and New Romantics.
The Wildest Dreams clip even debuted during the 2015 VMA preshow.
Could it be that MTV has chosen a side in the Kimye-Taylor feud? After all, the rapper and pop star's shady narrative actually began back in 2009 at the VMAs, when Kanye infamously took over the microphone during her 'Best Female Video' acceptance speech.
Either way, the internet has predictably exploded with opinions over the rebuff.
Taylor: *Gets no nominations for #VMAs2016*
July 27, 2016
People - Lol, Kanye got nominated and Taylor didn't!
Taylor Swift - *counts money*#VMAs2016— Ryan Broems (@ryanbroems) July 26, 2016
K, so if Kanye wins best video, Taylor needs to go up on stage and insist that Beyonce had the best music video of all time. #VMAs2016— Anna Menta (@annalikestweets) July 26, 2016
But it's not the first time the awards show has been hit with backlash over a high-profile snub.
Just last year, it made headlines when Nicki Minaj slammed MTV for overlooking Anaconda in the Video of the Year category.
"If your video celebrates women with very slim bodies, you will be nominated for vid of the year. I'm not always confident. Just tired. Black women influence pop culture so much but are rarely rewarded for it," she tweeted afterwards.