Justin Bieber went unrecognised in New York's Central Park as he played Pokemon Go.
Despite being one of the most famous people in the world, nobody paid the Love Yourself singer any attention as he joined dozens of other people as he tried to catch a rare Pokemon through the hugely popular mobile augmented reality game.
His manager Scooter Braun posted a video of Justin as he ran into a huge swarm of people and everyone can be heard yelling about the rare Gyarados creature as they tried to capture him.
Scooter wrote: "This is amazing. @justinbieber and @alfredoflores in NYC looking for Pokemon and no one looks at who is next to them. (sic)"
He finished the post with lost of crying laughing emojis.
Justin isn't the only star to get obsessed with the app, which is based on the 1990s Nintendo games and sees users trying to catch Pokemon in various places by using their phone.
John Mayer recently spent US $99.99 for 14,500 PokeCoins, while Tyga was spotted ignoring girlfriend Kylie Jenner as he checked for Pokemon at Budapest airport.
Lily Allen recently revealed how she had become obsessed with it and had even been hunting for them at the Church of Scientology Celebrity Centre in Hollywood.
Lily has been sharing her new passion with her fans on her Twitter page, keeping them up-to-date with her progress with the Pokemon.
The mum-of-two said the game was "pure escapism".