Live television has claimed another victim but, to Australian newsreader Talitha Cummins' credit, she was able to laugh it off.

Cummins was presenting the news on Channel Seven's morning show on Sunday when she stumbled during a story about the upcoming election.

Read more: Six times live TV went horribly wrong

Describing Australian Prime Minister Malcolm Turnbull's official Liberal party launch in western Sydney, Cummins went searching for the words "big pitch".

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Instead, it came out like this:

"Malcolm Turnbull is making his pig bitch in ... his big pitch," she said, before breaking out in hysterics.

Her Sunrise colleagues even gave her a round of applause while she composed herself.

Cummins, who is pregnant, said: "I think I'm going in to early labour ... Look out for those pig bitches today."

It's not the first time Cummins has put her foot in it. During a live cross in 2012, she got herself in strife again when describing Tony Abbott's run for prime minister.

"Tony Abbott still needs to be erected ... elected first," she said, before referring to her notes. "We need to vote him in before any of this happens."

Later, she tweeted: