With his muscular physique and flowing locks Kit Harington has quickly become a heart-throb.
But the actor has complained that he and other male TV and film stars are suffering "demeaning" sexism similar to what their female counterparts have long endured.
The 29-year-old British star said he is fed up with constant questions about his hair, six-pack and love life.
Harington rose to fame playing enigmatic hardman Jon Snow in the award-winning television series Game of Thrones.
But he has admitted he fears being typecast as just a "head of hair or a set of looks" and has asked his aides to find new roles that will "test" him, telling them that he does not want to be pigeon-holed as a sword-wielding hunk.
He told the Sunday Times magazine: "I think there is a double standard. If you said to a girl, 'Do you like being called a babe?, and she said, No, not really,' she'd be absolutely right.
"I like to think of myself as more than a head of hair or a set of looks. It's demeaning. Yes, in some ways you could argue I've been employed for a look I have. But there's a sexism that happens towards men."
In Game of Thrones, his character has been involved in a sex scene and was even shown naked, and he has also posed for photoshoots, some of which were topless.