The team on the set of The Nice Guys has released a video outlining the struggles of film marketing.
In a mock press junket outtake, producer Joel Silver is seen yelling at the film's stars, Ryan Gosling and Russel Crowe about how they need to do more to promote the film.
Their film opens opposite both The Angry Birds Movie and Neighbors 2: Sorority Rising and it hasn't escaped Silver's attention.
"Angry Birds is s***ting all over us. People only care about seeing what they know, Neighbours 2's got a 'two'," he shouts.
He encourages them to tweet more, tells them two million followers isn't enough, and re-tweeting is "critical".
Gosling counters that they were trending the day before and Silver says, "Yeah but then Black Chyna got pregnant - it's a very competitive marketplace now."
"We're crawling through broken glass here ... what's wrong with you guys? I got two schmucks," shouts Silver.
Then he goes in on Russell Crowe saying, "you won an Oscar what 50 years ago? I need something fresh!"
And finally, Gosling sums up the whole point of the video by asking: "Isn't it enough just to make a good film?", to which Silver responds, "No, you're a f***ing moron."
It's a hilarious way to make a good point, and you can watch the full clip below.