A new online channel launching later this year will be "male-skewed" says TVNZ.
The as-yet unnamed free-to-air channel will livestream "an international slate of top drama, sport, comedy, factual titles and movies and be available to view across TV, desktop and mobile screens".
TVNZ chief executive Kevin Kenrick said the channel was a direct response to market research that showed male TV viewers wanted "more distinctive content".
"There's been a resounding viewer response to the return of free-to-air sport and we think the time is right to up the ante, expand our content offering and take the channel from pop-up to permanent," he said.
"Viewers aren't hung up about whether they're watching on TV or mobile, at home or on the go. So we're making it available across a broad range of devices, screens and platforms simultaneously. This will take live streaming further than any other local channel," he says.
The channel will be funded by advertising with a name, content and launch date confirmed shortly, said TVNZ.