It's no secret celebrities spend thousands upon thousands of dollars on maintaining their looks.
From "vampire facials" to placenta serums and of course plastic surgery - the fountain of youth runs deep.
But an app is now trying to cut through all the cosmetics to determine exactly how old a person looks based on a picture.
The website, called How old do I look, it allows people to analyse any image found on Bing, Microsoft's search engine, or upload their own.
It even allows users to search for celebrities - and see what Microsoft thinks their real ages are.
"This may be hard to believe but it took a couple of developers just a day to put this whole solution together, starting with the pipeline from the web page to the Machine Learning APIs to the real time streaming analytics and real time B," said Microsoft.
It designed the site to show off the capabilities of its cloud server software.
It revealed the site today at its annual Build developers conference in San Francisco.
"We wanted to create an experience that was intelligent and fun could capture the attention of people globally, so we looked at the APIs available in the Azure Machine Learning Gallery," it said.
The system works by analysing 27 points on the face.
Called face landmarks, they are a series of specifically detailed points on a face; typically points of face components like the pupils, canthus or nose.
"These attributes are predicted by using statistical algorithms and may not always be 100 per cent precise.
"However, they are still helpful when you want to classify faces by these attributes.
"Face landmarks are a series of specifically detailed points on a face; typically points of face components like the pupils, canthus or nose."
Face landmarks are optional attributes that can be analysed during face detection.
By default, there are 27 predefined landmark points.
The Face API has a demo page that uses the API to detect and extract information about faces in a photograph, and the team decide to work with this to create a site they hoped would go viral.
"We found the ability of the face API to estimate age and gender to be particularly interesting and chose this aspect of it for our project.
"To make the experience more fun we used the face API alongside the Bing Search API from the Azure marketplace to create."
- Daily Mail