Fresh from causing outrage and riots in Argentina over number plates, Top Gear host Jeremy Clarkson has found himself in more strife after tweeting about driving in Australia.
Clarkson, who is in the Northern Territory filming a special episode of the BBC car show, came under fire for posting the follow:
There is no suggestion Clarkson was driving under the influence, and it's not illegal to mention you have an alcoholic drink in a car, but social media erupted over the tweet, accusing the presenter of acting irresponsibly and encouraging drink-driving.
A British mother who lost her teenage son due to drink-driving and who now speaks for the Campaign Against Drinking and Driving in the UK told the Huffington Post: "He's a controversial figure who is constantly putting his foot in it for effect.
"He is aware that any publicity is good publicity and he is simply attempting to get his name in the newspapers again. He is a total and utter idiot with no responsibility."
In 2008 Clarkson was censured by the BBC after a clip of him drinking gin and tonic while driving in the North Pole aired.
Earlier this month Clarkson and fellow Top Gear hosts were escorted out of Argentina after they were surrounded by an angry mob in Argentina.
The mob's outrage had apparently been sparked by the number plate of the Porsche Clarkson had been given to drive in the country, which read H982 FKL.
It is thought the locals assumed the lettering to be a sly reference to the 1982 war between Argentina and the UK over the Falkland Islands.
Clarkson said the entire incident had been down to unfortunate coincidence.