Morrissey sent his first ever tweet yesterday, and it's everything you might expect from the man who demanded his largely impenetrable autobiography sit alongside Dickens and Wilde.
The Penguin Classic writer - who recently likened ingesting meat to paedophilia - finally graced his followers with his presence after joining the microblogging site back in 2009.
His timing was a stroke of marketing genius, coming just a day after he released his long-awaited comeback single World Peace Is None Of Your Business.
His introduction, less so - a typically Morrissey-esque attempt at esoteric hyperbole that reads like a stoned sixth form English student's bathroom door:
Hello. Testing, 1, 2, 3. Planet Earth, are you there? One can only hope...— Morrissey (@itsmorrissey) May 14, 2014
That message was retweeted 18,000 times in less than 24 hours.
Hours later, he followed it up with a second post about following. And metaphors. And described Twitter as a metaphor. An open-ended one about something he declined to divulge. Probably because it isn't a metaphor for anything at all, but a microblogging site:
Follow, follow, follow. Twitter is the perfect metaphor for...something. Dunno what.— Morrissey (@itsmorrissey) May 14, 2014
To be fair to his predictions, however, his number of followers has almost doubled in size since he sprung to life, and is set to snowball as his bizarre interactions increase in frequency.
And to be fair to our own, we're willing to bet that @itsmorrisey soon becomes one of the most impressive trolls the social media world has ever witnessed.
Watch the teaser video for World Peace is None of Your Business here: