Godzilla, director Gareth Edwards' big budget reboot of the classic monster, hasn't even opened yet and already the movie is under attack.
According to The Japan Times, diehard fans of the creature have taken to the internet to complain the United States has done a Super Size Me number on the giant fire-breathing lizard.
"He got fat in America on Cola and pizza!" is a typical complaint. "Couch potato Godzilla" is another.
But Edwards is taking the criticism in stride.
"I don't know which pictures they've seen, but I don't think he's fat," the filmmaker says, chuckling.
"He's just big-boned. Plus he's middle-aged. You tend to get a little bulky."
This is not meant to suggest that Godzilla is in any way campy or humourous. Unlike the last time Hollywood tried to revive the popular monster (Roland Emmerich's 1998 jokey, reviled misfire), the new film is dead serious in tone and mood, treating its central character and the theme of man versus nature with the same gravity and seriousness director Ishiro Honda brought to the 1954 Japanese original.
"In the mid-1950s Hollywood started a trend of films that addressed Cold War fears with science fiction allegories. But Japan had a special edge when it came to doing the same thing," says David Kalat, author of A Critical History And Filmography of Toho's Godzilla Series.
"When the first Godzilla film was made, Japan had endured wartime firebombings of Tokyo, the atomic bombings of Hiroshima and Nagasaki and the H-bomb tests in the Bikini Islands that killed Japanese citizens in peacetime and irradiated a significant amount of the food supply.
"They must have felt like the world was coming to an end. But because the country was still coming out of post-war censorship imposed by the American occupation forces, there was no way to talk about the massive cultural trauma openly.
"Godzilla was a way for Japan to address some of these traumas, safely disguised as a monster movie so no censors would get upset."
Although he was originally intended as a metaphor for apocalyptic terror, Godzilla grew tamer and sillier in subsequent sequels and spinoffs over the decades, becoming a cartoonish, kid-friendly version of himself.
Even Hanna-Barbera, the animation studio that spawned The Flintstones and Scooby-Doo, created a cartoon show in the 1970s built around the monster.
"There is no one Godzilla," says Max Borenstein, who wrote the screenplay for the new movie.
"The first film is an allegory for nuclear warfare and Godzilla is explicitly a walking manifestation of the atomic bomb. That evolved into so many reiterations over time that every movie has a different take on the monster and what he represents.
"The common denominator is that Godzilla has always represented a force beyond our control. In the 1960s it got a little campier but he represented the fear of alien invasion. In the 1970s, he became a symbol for environmental fears, fighting smog monsters.
"We had to look back and find the common denominator in all of his incarnations and ask `What feels resonant now? What are the visceral fears of today?'
"The answer we settled on is that Godzilla is a vessel for the fears of all humanity - a force of nature that is so beyond our control, he reminds us we are mere insects on this planet."
Godzilla centres on Navy officer Ford Brody (Kick-Ass' Aaron Taylor-Johnson), who has just returned home from a tour of duty to his wife (Elizabeth Olsen) and son in San Francisco when he's asked to fly for an emergency to Japan, where his parents (Bryan Cranston and Juliette Binoche) worked at a nuclear power plant alongside a scientist (Ken Watanabe).
The reason for the distress call - and what Ford finds when he gets there - is one of the film's many surprises, few of which have thus far, miraculously, been spoiled by trailers.
Unlike Michael Bay's Transformers franchise, which features giant robots duking it out in fights so frantically edited they're often incomprehensible, Edwards uses a refreshingly different approach to Godzilla, holding on the monster for long shots so you can process the larger-than-life action that's taking place on screen (the film works even better on a 3D Imax screen; this sucker is huge).
But Edwards also makes you wait, teasing you with glimpses before you get to have a good look at his main attraction, the way Steven Spielberg teased the audience with the shark in Jaws.
* Godzilla opens in New Zealand on Thursday.