An Albuquerque mental health clinic is using the hit cable TV show Breaking Bad and its methamphetamine trafficking theme to help fight addiction.
KRQE-TV reports that Sage Neuroscience Centre has partnered with HealthShire.com to give away two addiction-treatment scholarships at the end of the AMC television series.
The "Breaking Addiction" awards are open to residents in the Albuquerque area over 18 who cannot afford treatment for their addictions.
Applicants have to submit their story of addiction, which will be compiled into a collection for addiction awareness and posted online.
Breaking Bad, which was filmed largely in Albuquerque, follows former high school teacher Walter White, played by Bryan Cranston, who produces and sells methamphetamine with a former student, Jesse Pinkman, played by Aaron Paul.
The show is airing its final season on Soho on Monday nights.