NZ Herald Online is proud to premiere the new video from The Datsuns - Bullseye.
Here the directing duo of Jason Bock and Anita Ward, of Fish 'n' Clips, share their thoughts about the video.
"It all began with a few glasses of wine, Bullseye on repeat, and countless sketches covering a piece of paper the size of the table; this was a culmination of all the thoughts and ideas that the track gave us.
"As we started animating we felt as though the song was reacting to itself and some elements just came naturally from the ones before it. Once we put these very abstract slices of animation with the track they seemed to just click.
"We spent a lot of time developing the textures and movement to give it just the right amount grunge for this track."
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