Radio DJ Dominic Harvey is facing a hail of criticism over a 'sexist' tweet saying it's hardly ever a good idea for women to rap.
"Girls rapping. Hardly ever a good idea," he said.
His tweet prompted a flood of criticism, with many people calling it sexist and out-of-touch.
Kiwi rapper Coco Solid called for people to let The Edge know Harvey's tweet was offensive , in a post on her Facebook page.
She told the Herald Harvey was letting down the thousands of women who listen to his show.
"I am not interested in explaining to an adult man who works in mainstream broadcasting why stating that women are inferior in a musical genre like rap is wrong. I would expect he had a mother, a wife, a sister, a female friend or a daughter who may be able to do that.
"If they're like him and want to ignore his huge, young, female audience - I'd expect his employers might want to break it down for him. From what I've seen of his social media 'opinions' they may need to speak slowly."
Natalia Sheppard, who performs as MC Tali, also expressed anger at Harvey's tweet.
"I've spent the last ten years of my life touring the world, playing sold out shows and winning awards. Guess what I do? I f****** MC/Rap/Freestyle. I would love to meet this dickhead in person," she said on Facebook.
Many others took to The Edge's Facebook page to express their anger.
Gaayathri Nair said: "So sick of Dom's misogynist, homphobic, transphobic and all around douchey comments. Please fix this. It is not edgy or cool. It hurts people and plays a part in the oppressive bullying culture that we all live in."
Harvey declined an invitation to comment on the backlash to his tweet.
However, he responded to some of his critics online, saying he was surprised to find his views were so controversial.
When bFM DJ Richie Hardcore said his tweet was sexist, he said: "let's find a cute for cancer first then hold a female rap think tank (sic)".
He later told George FM DJ Nick Dwyer not to "sweat the small stuff".
Ten acclaimed female MCs:
1. Missy Elliott (Five Grammy Awards, more than 30 million in record sales)
2. Lauryn Hill (Five Grammy Awards, 19 million album sales for The Miseducation of Lauryn Hill)
3. M.I.A (Three best-selling albums, Kala voted top album of 2007 by Rolling Stone)
4. Nicky Minaj (Six BET Awards, four American Music Awards, two MTV Music Awards, two multi-platinum albums)
5. Azealia Banks (Critically acclaimed single Yung Rapunzel and mixtape Fantasea, album Broke With Expensive Tastes among most anticipated of 2013.
6. Eve (More than eight million album sales)
7. Coco Solid (Hailed as "ludicrously brilliant" by The Listener reviewer Jim Pinckney)
8. Lil Kim (Double platinum debut album Hard Core with three rap number one hits)
9. Ms Dynamite (Won the Mercury Prize, two BRIT Awards)
10. Kreayshawn (Critically acclaimed debut album Somethin' 'Bout Kreay)