Sacha Baron Cohen sipped champagne and rubbed sun cream into Elisabetta Canalis - before the pair erupted into a scripted fight at the Cannes Film Festival.
The British comic dressed as Admiral General Aladeen - the character from his latest movie The Dictator - boarded a yacht off the coast of the South of France with the Italian TV presenter and supermodel yesterday.
General Aladeen and Elisabetta, who sported a tiny pink bikini, sipped champagne and oiled each other with sunscreen in what was a pre-arranged press event.
Everything was plain sailing until the 33-year-old beauty pretended to poke fun at his small manhood.
The 40-year-old funnyman stormed off in anger, dragging Elisabetta by her feet, before re-appearing with a bodybag which he then tossed overboard.
General Aladeen had already caused chaos on the Cannes Croisette by arriving on a camel.
The 65th Cannes Film Festival kicked off yesterday and has already attracted some of the biggest Hollywood stars including Eva Longoria, Freida Pinto, Bruce Willis, Diane Kruger and Tilda Swinton.
- Bang! Showbiz